Focus Group Help and FAQ
How it works
We help you find legitimate paid focus groups. Every listing on the site is hand-picked and verified.
Our team gathers focus groups from around the web and works directly with some of the top market research firms.
Search by city or state.
Use the navigation at the top of the page to Search by City or Search by State. If you don't live in an area that conducts a lot of focus group you can look at Nationwide focus groups. (They are conducted online)
Find a focus group and apply.
Look for a topic that interests you. Our listings include: location, time, date, demographic requirements, and compensation. At the bottom of our listings there are instructions on how to apply.
Get invited to participate.
If you qualify you will be contacted by the company conducting the research. They will review your answers, ask you follow-up questions, and schedule you for the focus group.
Focus Group Questions
General help with answers to common questions about focus groups.
Most of the time you will be paid in the form of cash or check at the end of the focus group. Other times, you may be compensated with a gift certificate, or free product. 99% of the time our listings will indicate how much you will get paid and by what method.
A focus group is a form of market research where a group of people answer questions and discuss a product or idea. Focus groups are conducted on behalf of companies to find out what consumers think about their product, brand, competition, or ideas. Focus groups are typically conducted in a group setting of 8-12 people, in a high-density city with a diverse group of population and demographics. There are also mini focus groups, one-on-one sessions, and shop-a-long studies. Recently, online focus groups have become very popular for companies to run. Consumers are compensated for their opinions with cash, gift cards, or free product.
It could be a number of reasons. Perhaps the study is already full, or you didn’t meet all of the criteria they were looking for. When applying, take your time filling out the survey and give well thought-out answers. Companies are looking for people who are not shy about sharing their thoughts and people who can articulate them.
Don’t be discouraged! You won’t be accepted for every focus group. Keep trying and you should get an opportunity!
Site Questions
Questions related to using the website.
At this time your city doesn’t have many focus groups going on. We only display cities that have many market research focus groups ongoing. Usually cities with the highest population of diverse demographics are chosen to host focus groups. We recommend searching by your state and also take a look at the Nationwide focus groups that are conducted over the phone or computer.
Yes. We work directly with recruiters from many of the top national and local market research companies who conduct these focus groups. In other words, many of the opportunities on our website come direct from reliable and trusted sources.
Other focus groups not received directly from recruiters are highly scrutinized. Although we strive to only post the most legitimate focus group opportunities, we always advise our users to use their best judgment when they give out any personal information. Only share information you are comfortable giving.
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Find out when new focus groups are in your area!